In the Media

Press, interviews & op-eds

HRPR is a young organisation, but its founder Samrat Chowdhery has spent over a decade in the tobacco harm reduction debate. This page collects that coverage: press mentions and interviews where he's spoken on harm reduction policy, and op-eds he's written for outlets in India and abroad.

Press & media mentions

Interview · 2024

Outlook India: Which Ban Has Worked In India?

Samrat spoke to Outlook on India's e-cigarette ban, arguing that prohibition pushes users toward unregulated products rather than reducing harm.

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Statement · 2023

World Vapers' Alliance: How Far Can India's Vape Ban Go?

Comment from Samrat on a stricter reinterpretation of India's vape ban and the possibility of a legal challenge.

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Video interview · 2024

GFN·TV: Does India Have a Vape Misinformation Problem?

A video interview discussing the origins of India's vape ban, WHO influence on Indian health policy, and low nicotine literacy among doctors.

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News · 2020

APN News: Samrat Chowdhery appointed as INNCO President

Coverage of the INNCO appointment, describing Samrat's advocacy on consumer representation in global tobacco policy discussions.

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Feature · Tobacco Reporter · 2021

Uniquely Deadly

A feature on smokeless tobacco in India, drawing on Samrat's estimates of SLT-linked mortality and the conditions behind India's illicit and informal tobacco trade.

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News · Reuters · 2019

India says e-cigarette ban implies use of devices also prohibited

Reuters coverage of a government court filing suggesting personal use of e-cigarettes was also barred; Samrat argued this contradicted the Health Ministry's earlier public assurances.

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News · The New York Times · 2019

The New York Times: coverage of India's e-cigarette ban

International coverage of India's 2019 ban on e-cigarettes and heated tobacco products, and the response from consumer advocates.

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Profile · Livemint · 2018

India's Vape Crusaders

A Livemint profile on the early consumer movement pushing back against state-level vaping bans in India, and the case for harm reduction over prohibition.

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Op-eds & bylines

Op-Ed · 2Firsts · 2025

India's Vape Ban: A Case Study in Unintended Consequences

Five years on from India's vape ban, Samrat examines the growth of the illicit market and lost tax revenue, and calls for regulation over prohibition.

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Op-Ed · 2Firsts · 2025

Tobacco Price Elasticity: A Convenient Myth?

An argument that steep tobacco tax hikes often fuel black markets and illicit trade rather than reducing consumption as intended.

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Op-Ed · Filter · 2024

India Doubles Down on Vape Ban With Research and Media Censorship

A look at how India has restricted research and media discussion of tobacco harm reduction in the years since its 2019 vape ban.

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Op-Ed · Outlook India · 2021

India Scored A Self-Goal With Its E-Cigarette Ban

An early assessment of the vape ban's effects, questioning the evidence base the government cited in enacting it.

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Op-Ed · Tobacco Reporter · 2024

A Perfect Storm

An account of how India arrived at its current ban on safer nicotine alternatives, and the case for reversing course. Also discussed on the GFN News podcast.

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Op-Ed · 2Firsts · 2025

Tobacco Farming in the New Nicotine Era: Why Indian Farmers Struggle to Transition

A proposal for helping Indian tobacco farmers extract pharmaceutical-grade nicotine from crop waste, integrating them into the modern nicotine supply chain rather than pursuing unfeasible crop substitution.

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Research & policy publications

Journal response · BMJ Tobacco Control · 2021

Finding common ground on shifting sands

A published response in BMJ's Tobacco Control journal, arguing that framing the global tobacco epidemic as purely industry-made overlooks the dominant role of non-industrial products like bidis and smokeless tobacco in countries such as India.

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More writing: Samrat is a regular contributor to Filter Magazine, covering tobacco harm reduction policy across South and Southeast Asia. He's also a frequent contributor and source for 2Firsts, an industry publication covering the global nicotine and tobacco sector.